Digital Creative Director, art based copywriter, living in Asia, working in digital advertising, exploring the world one karaoke bar at a time. With 15 years’ experience across digital campaigns, ux, integrated and branding projects, I have helped deliver award winning solutions for local, regional and global clients across Asia and currently head up Razorfish Hong Kong’s Creative Team Of The Year (2015).

Previous to Razorfish, I led creative teams at OgilvyOne, SapientNitro and Futurebrand … with each experience focusing on digital marketing, user experience/e-commerce and brand development respectively.