It’s Life Insurance Jim, But Not As We Know It

People tend to not think about insurance before they see a need for it. By then though, it’s too late. We needed to remind them that Prudential’s life and accident coverage was important to have before anything happened with an attention grabbing demonstration … while reaching the largest possible audience with a small media budget.

So we went where our millions of people were watching accidents happen all the time: movie trailers. We then placed smartly written in-video banners across some of the most dramatic and insurance worthy trailers on YouTube with messages that reminded people accidents can happen anytime and anywhere.

I flexed my art-based copywriting on this project and worked with the media agency to target clips that also had significant views and as a nice internal recognition, the project was selected by OgilvyOne for submission to Cannes.