Catch Me If You Can.

Nike’s new Flagship store at Causeway Bay was designed for Hong Kong’s ever growing running community. So we came running in (some of us perhaps walking) to show visitors that Nike understood their obsession.

The experience became the Nike Running Club, with interactive screens that let our audience apply for membership on the spot. Through these screens, members could find out about the latest running products, see personalised running stats onscreen via Nike+ Run, take on Nike challenges for rewards and attend exclusive Nike events.

We also linked every in-store experiences with each runner’s Nike+ Running Club app and Nike WeChat, so the Nike Running Club stayed with you as the brave stepped out of the store and onto the streets of Hong Kong to run.

And to show that the runners of Hong Kong had embraced the Nike Running Club culture, we live streamed photos tagged with #NikeHKRun to our screens as well so the runners were leaving their own visual footprints in-store as well.