My Eyes! The Goggles Do Nothing!

When Asus came to us for help launching their flagship smartphone the ZenFone 2, we asked what made the phone different from the competition. Their answer? Industry leading photographic features that let you see more, a great promise if ever I’d heard one (and much better than trying to be an iPhoney). This inspired us to create a series of incredible images with renowned instagram artist Robert Jahns, creating a distinctive visual language that would define the brand at every touchpoint. We then took our audience deeper with Google Cardboard, transporting them into outer space to with an FWA award winning virtual reality adventure that showed off the ZenFone 2’s features in more detail (produced with our friends from MediaMonks).

And because we don’t know when to stop, we then launched a global photography collaboration called #100DaysOfZen that reached over 3 million people and inspired thousands of amazing images every day for 100 days. The results of the campaign? Asus shifted a record 20 million phones globally and we picked up a swag of awards.

Awards
Gold – Excellence in Use of Technology MEA
Gold – Excellence in Mobile Marketing MEA
Gold – Excellence in Digital Marketing MEA
Gold – Excellence in Content Marketing MEA
Blue (Platinum Best Of Show) – Asus Marketer/Campaign Of The Year 2015
FWA Award – Mobile Site Of The Day 2015
2.3 million views of the #100DaysOfZen campaign video
(https://www.youtube.com/watch?v=RwPSCu6PyVM)