The Challenge
When a Harley-Davidson brief drops on your desk, you don’t ask questions, you just cancel all your previous engagements and tell your loved ones ‘I’m sorry about Grandma’s birthday party, but I’m working on Harley-Davidson’. This particular brief called for a digital asset management system that would allow franchise owners and brand managers access to all Harley-Davidson marketing content (images, guidelines, etc) from one secure location.

The Idea
Since image searching and reading style guides doesn’t generally break into most people’s top 10 things to do with my time lists, we kept the site simple, easy to navigate and as visual as possible. Using the HoneyComb Archive system, we turned around wireframes, sitemap and visual designs in a short period of time .. and then rode off into the sunset on the back of a mean hog. A motorbike would have been even better.

The Bonus
We also wanted to communicate to our audience exactly why the site was there, in language that Harley-Davidson employees would understand. So we created a visually driven EDM template that listed the core features of the new site using familiar terms like ‘the engine’ and ‘the attitude’ .. and continued the theme by launching the site with copy driven posters and social posts paired with beautiful bike photography that let employees know this was their ‘one-stop online shop’ for all Harley-Davidson digital assets.