The Challenge
The ice-cream brand Paddle Pop (also known as Max in some markets) wanted to engage kids online and build brand awareness through entertaining and rewarding games, video and interactive content.

The Idea
Rather than create the familiar long scroll page style website, we instead created an entire world where our pages ‘lived’. We called this world PaddlePop Adventures, with different areas on the site featuring games, videos and downloadable treasures that kids could win by earning points in the games. Shown in a first person perspective style, the view scrolls around the world as you click between the pages. Additionally, custom games were created for both the site and for mobile devices, with in-game achievements unlocking content on the site as well.

The Channels
A Global Website built with a CMS system that allowed localisation for more than twenty markets. SEM, EDMs and Banners to support the launch. The site and games also supported mobile and tablet devices.

The Results
6.6 million kids from around the world have visited the site since it launched in 2011 and the Max Adventures / Paddle Pop brand has become the fastest growing ice-cream brand in the Unilever portfolio. We also won the 2013 Paddle Pop work (and 2014 as well!).

Awards
Recognition is always good and we’ve won both external and internal awards for the work done to date:
• A GOLD W3 Award For Outstanding Gaming Website
• Won the Web Marketing Association (WMA) Web Award for Outstanding Website
• SapientNitro Global Great Work award 2012, one of five projects selected from across all SapientNitro worldwide offices