Private Banking By Invitation Only

J.P.Morgan’s high value customers required access to the very latest information from around the region to make investment decisions and stay across emerging trends. The task was a new invite only Private Banking portal that offered exclusivity and up-to-the-minute content to this VIP audience.

Built on the concept of Connected Intelligence, we developed a contemporary website that delivered both information and inspiration to it’s discerning audience. Users could select their location, business and lifestyle interests and the site’s dynamically tiled layouts would update to display content matching their preferences. From emerging trends across the region to blue chip investment advice and luxury/lifestyle news, access to JPMorgan’s Private Banking Portal ensured viewers received relevant updates in a visual and easily digestible form.

On brand, on budget and on brief, the website delivered on the Connected Intelligence promise, in a contemporary online experience that both JPMorgan and it’s clients appreciated. Furthermore, JPMorgan was so impressed with the concept and design of the website, they also commissioned us to art direct the photography content to be featured on the site.