During the course of several photoshoots I started to compile a few basic rules behind the confusing and misunderstood role of an Art Director. I write them knowing I have not always followed them, in […]
Photoshoot Part 7: Praying For Rain
Something doesn’t feel wrong. Which feels wrong. There’s too much sun, the talent look like they stepped straight out of the storyboard, the photographer is taking stunning shots, the location is more beautiful than expected. […]
Photoshoot Part 5: Think Calm Blue Ocean
Captain’s Log: It’s the fifth day at sea and we still haven’t seen land. The crew are getting restless and I am starting to fear mutiny. Once the rum runs out, our last vestige of […]
Photoshoot Part 4: Architectural Jazz
Lights, camera …. architecture. The crew travelled over to Substation, one of those beautiful old buildings (formerly a tram depot) that had been stripped down and reformed into a contemporary studio space. We quickly forced […]
Recent Comments